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How to CRAFT an Impressive Profile for Your CV



Why a Good CV Profile is Important


Your CV profile is the first section an employer will read, and it’s your opportunity to introduce yourself as a standout candidate. But writing a great profile can feel overwhelming. What should you include? How do you make it specific to the role? Recruitment Bee’s CRAFT framework simplifies the process, helping you write a profile that highlights your strengths and aligns with the job you’re applying for.


What is the CRAFT Framework?


The CRAFT framework is a step-by-step guide to writing a standout CV profile. It focuses on five key elements that employers value most:


  1. C – Career Identity: Introduce yourself professionally. Clearly state your job title, depth of experience, and area of expertise.

  2. R – Results: Highlight a measurable career achievement that demonstrates the value you bring.

  3. A – Areas of Expertise: Showcase the skills and competencies that make you a great fit for the role.

  4. F – Fit: Show how your values or working style align with the company’s culture.

  5. T – Target: End with a statement about why you’re excited about this role and organisation.


How to Apply CRAFT to Your CV Profile


Here’s how the CRAFT framework works in practice. Let’s imagine you’re an Office Manager writing your CV:


C – Career Identity: "Experienced Office Manager with a proven track record in managing administrative operations and driving efficiency improvements."

R – Results: "Successfully implemented a scheduling system that increased productivity by 25% and reduced operational costs by 15%."

A – Areas of Expertise: "Skilled in compliance management, budget oversight, vendor negotiations, and staff training."

F – Fit: "Thrives in collaborative, inclusive workplaces that value operational excellence and team development."

T – Target: "Eager to bring my organisational expertise to a forward-thinking company committed to innovation and success."


By combining these elements, your CV profile immediately communicates who you are, what you’ve accomplished, and why you’re perfect for the role.


Why Use CRAFT?


The CRAFT framework takes the stress out of writing your CV profile. It helps you:


  • Stay focused: Include only the most relevant and impactful information.

  • Tailor for each role: Align your profile with the specific job and company you’re applying to.

  • Stand out: Highlight your achievements and skills in a way that grabs attention.


By following CRAFT, your CV profile will become a concise, impactful introduction that leaves no doubt about your value as a candidate.


Final Tips for CRAFTing Your CV


  1. Keep it concise: Your profile should be 4-6 lines long—enough to grab attention without overwhelming the reader.

  2. Tailor for each role: Adjust your profile to reflect the job description and company values.

  3. Quantify results: Use numbers to back up your achievements whenever possible.

  4. Stay professional: Avoid clichés or vague statements.

  5. Proofread carefully: A polished CV profile makes all the difference.


Ready to CRAFT Your Perfect CV?


Your CV profile is one of the most important parts of your job application. By following the CRAFT framework, you’ll create a profile that’s clear, focused, and tailored to impress.


If you’d like personalised help with your CV, Recruitment Bee is here to assist.

Contact Lorraine who will help you stand out from the crowd.

(e) lorraine@recruitmentbee.co.uk (m) 07850 461297



The CRAFT framework is an exclusive tool developed by Recruitment Bee.

Reproduction or adaptation without permission is prohibited.




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